A recent ad from Julies Bakeshop went viral that gives mixed reactions and comments to Netizens as they celebrate their 40th year this 2021. They surprised their fans with the one-of-a-kind online ad titled “StopTitaShaming.” The said ad serves as a reminder to everyone that being 40 and a “Tita” should not be a cause for ridicule or stereotyping.
This may not be the Julie’s Bakeshop we used to know that brings to mind images of the quiet, kind, and unwavering type of tita who always wants to feed you but a tita who want Pinoy titos and titas to embrace their age and prove the Aunt/Uncle Shamers that they are wrong with the help of the crazy and intelligent minds of GIGIL ad agency. And if you’re familiar with the viral ad of RC Cola that was released during last quarter of 2020, it was GIGIL who created that outlandish commercial. For them, they want millennials and Gen Z to rediscover their love on their brand and they need to cut through the noise online. That makes GIGIL known in their uniqueness in making viral commercials.
The real Tita Julie just turned 89 and still strong not one to mess with. The story starts with the real Tita Julie herself, the Founder, Mrs. Julie Gandionco. Below shows the frame-by-frame analysis of the said viral ad.